• Develop a specific marketing plan for your area / market / demographic
• Create monthly marketing flyer / post card / hand out / mailer to be sent to current & potential clients
• Follow up phone calls and mailers to leads and contacts provided by california marketing group’s weekly reports 
• Create target “hit list” for California Marketing Group to follow up on and market
• Use California Marketing Group’s client data base for mailing labels and specific target areas
• Run sales history reports to see who has slowed or stopped buying, and determine what it takes to get those customers back
• Schedule monthly ride-a-long with California Marketing Group
• Develop marketing collateral (brochures / stickers / pens / post-it notes / note pads / etc.)
• The marketing plan is continuously adapting to the always changing automotive service & repair market – we will make changes accordingly to stay successful
• Plan the work & work the plan