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​My name is Steve Ward.  My wife Debi and I are the sole proprietors and employees of California Marketing Group.  California Marketing Group is an automotive repair industry consulting, marketing and advertising company.  We specialize in the automotive collision, service, repair and refinishing business. California Parts Marketing assists and promotes automotive dealership OEM wholesale parts departments through marketing and advertising. 
 
Debi and I both have over 30 years each in the capacity of, general manager, marketing manager, acquisitions manager, office administrator and several other special positions and projects in the collision repair industry. 
 
I began my career in the collision repair industry with Jack Fallucca’s Paint and Body in Rialto, California (an original founder of Caliber Collision Centers).  This is where I spent several years before moving on to other organizations including M2 Collision Care Centers, Fix Auto, and Carstation.com.  This has allowed me extensive knowledge in the collision repair industry including insurance company relations and marketing, estimating methodology, parts ordering, hiring practices, and management and estimating systems.
 
While attending California State University San Bernardino, I developed and implemented sales and marketing plans for several Caliber Collision Center locations.  I graduated CSUSB with a degree in Business Administration, Management & Marketing.
 
We have extensive contacts and relationships in the collision repair and refinishing industry which has enabled us to start our own marketing and consulting business over 16 years ago.  Debi & I have several dozen joint and individual clients in the Southern California area in which we provide automotive business consulting and marketing solutions.

Experience in the auto industry

We both have worked for and with several companies including:
  • Caliber Collision Centers
  • M2 Collision Centers
  • FIX Collision Centers
  • Service King
  • Penske Collision Centers
  • Pacific Elite
  • HI-Tech Collision Centers
​In such capacities of:
  • Center Manager
  • Marketing Director
  • Insurance Relations Director
  • Business / Office Manager
  • Production Manager
  • Estimator
  • Paint Production Director
  • Detail Manager
  • Vendor relations
  • Safety Director
  • Project Manager / Project Delta / Standard Operating Procedures (SOP’s)